Broadway Inbound. 20 Years of Group Ticketing Technology.

Broadway Inbound's platform is powered by LockData.

Broadway Inbound is the premier platform for group buyers, tour operators, and travel industry professionals seeking Broadway and live event tickets. For over 20 years, LockData has been the technology partner behind the platform, building the APIs, CRM integrations, and data infrastructure that power the group sales experience.

If your organization works with Broadway Inbound or needs a similar custom group ticketing solution built from the ground up, LockData has the proven expertise to deliver it.

Broadway Inbound Integration & Development. Build, connect, and scale group ticketing.

LockData builds and maintains the technology behind Broadway Inbound’s group ticketing platform, from the APIs that power ticket requests to the CRM integrations that keep hundreds of group buyer relationships in sync. Whether you work with Broadway Inbound or need a custom group ticketing platform built from scratch, we have the proven expertise to deliver it.

Broadway Inbound integration connects group buyers, tour operators, and travel professionals to Broadway and live event tickets through a custom group sales platform. LockData built and maintains the Broadway Inbound platform, including its ticketing APIs, multi-CRM synchronization, and business intelligence reporting.

1. Platform Redesign

When Broadway Inbound’s existing web interface became outdated and difficult for group buyers and travel professionals to navigate, LockData led a complete redesign. We modernized the experience from the ground up while preserving the core workflows the team depended on.

2. Custom API Development

LockData built the APIs that power Broadway Inbound’s ticketing request pipeline. Submissions that once required manual handling are now automated, reducing errors and processing time for both the internal team and the group buyers they serve. Technologies used: REST API · Custom .NET Services

3. Multi-CRM Synchronization

Broadway Inbound manages relationships with hundreds of group buyers, tour operators, and travel agencies. LockData built the integrations that keep multiple CRM platforms in sync, so the team always has an accurate picture of every account without manual exports or duplicate records. Common integrations: Salesforce · HubSpot · Microsoft Dynamics

4. Business Intelligence and Reporting

LockData introduced a business intelligence layer that turns raw ticketing and sales data into actionable reporting. Leadership can track group sales performance, buyer trends, and operational metrics in real time without waiting on manual reports. Platforms we support: Tableau · Power BI · Looker Studio

Two Decades. A Platform That Keeps Getting Better.

LockData’s work with Broadway Inbound is not a one-time engagement. It is an ongoing technology partnership that has lasted more than 20 years. As Broadway Inbound has grown and evolved, LockData has grown with it, adding new integrations, improving automation, and building the infrastructure that keeps the platform running reliably for group buyers and travel professionals across the country. 20+ years as Broadway Inbound’s technology partner Multi-CRM synchronization across platforms with custom-built integrations Full-stack platform design, APIs, data architecture, and business intelligence

See the Work. Read the Broadway Inbound Case Study.

Broadway Inbound has been the group ticketing platform for Broadway and live events for decades. LockData has been the technology team behind it for all of that time, building the systems that keep it running, growing, and competitive.

Read the full story of how LockData redesigned Broadway Inbound’s platform, built its ticketing APIs, and connected its data across multiple CRM systems.

End-to-End Platform Redesign
LockData rebuilt Broadway Inbound’s web interface from scratch, improving the experience for group buyers, tour operators, and travel professionals while keeping the workflows the internal team relied on.
Custom API Development
New APIs reduced manual processing, improved submission accuracy, and made the ticketing request pipeline faster for everyone involved.
Multi-CRM Synchronization and Business Intelligence
LockData connected Broadway Inbound’s CRM platforms and introduced reporting tools that give leadership real-time visibility into sales performance and buyer behavior.

Frequently Asked Questions

What is Broadway Inbound? Broadway Inbound is the premier group ticketing platform for group buyers, tour operators, and travel industry professionals seeking Broadway and live event tickets. LockData built and maintains the platform, including its APIs, CRM integrations, and data infrastructure. Does Broadway Inbound have an API? Yes. LockData built the APIs that power Broadway Inbound’s ticketing request pipeline, automating submissions that once required manual handling and reducing errors and processing time. Who builds the Broadway Inbound platform? LockData. We have been Broadway Inbound’s technology partner for more than 20 years, building and maintaining the APIs, CRM integrations, and data infrastructure that power the group sales experience. Does LockData build custom integrations for Broadway Inbound users?
Yes. If your organization submits group ticket requests through Broadway Inbound and needs those requests connected to your CRM, reporting tools, or internal systems, LockData can build that integration. We built the Broadway Inbound platform itself, so we understand it from the inside out. Can LockData build a group ticketing platform similar to Broadway Inbound?
Yes. LockData has the experience to design and build custom group sales platforms for other live event organizations. If you need a purpose-built tool for managing group buyers, tour operators, or travel industry clients, we can scope it with you. How long has LockData worked with Broadway Inbound?
LockData has been Broadway Inbound’s technology partner for more than 20 years. That relationship spans platform redesigns, API development, CRM integration, and ongoing maintenance. It is one of the longest-running partnerships in LockData’s history.

Building on Broadway Inbound? Or Starting Something New?

Whether your organization needs custom work within Broadway Inbound or wants to build a similar group ticketing platform, LockData has done it before. Let us know what you need.