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  • Case Study

Broadway Inbound

As a strategic partner for over 20 years, LockData revolutionized Broadway Inbound’s digital infrastructure. We transformed an outdated interface into a high-performance platform for group buyers and the travel industry. Our solution focuses on Business Intelligence and custom API integration, creating a seamless workflow that automates ticketing requests and synchronizes data across multiple CRM platforms.

( Services /

Customer Experience

API Development

Web Development

API Integration

UX Design

Business Intelligence

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Strategic Partnership

LockData has been a key strategic technology partner for Broadway Inbound for over 20 years, developing tools and offering software solutions to better service group buyers, tour operators, and the travel industry.

Technology Solutions

When presented with an out-of-date web interface and an unwelcoming user experience, LockData played a critical role in the re-design of their website and internal software. 

By creating a more efficient, seamless process for both casual and professional group leaders to submit ticketing requests, LockData was able to increase opportunities for automation, improve CRM capabilities, and institute a focus on business intelligence.

Lasting Effects

New APIs built by LockData allow for improved functionality for both internal and external users with less manual input required and a seamless overall experience syncing multiple CRM platforms.

Industry Leaders

With over 25 years of experience serving the event ticketing industry, LockData is also an industry leader in providing solutions for

  • Event Ticketing & Technology
  • API Integration
  • UX Design
  • Data Services

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“Working with the entire LockData team has been a pleasure. I mean that fully. You are incredible people with real talent and genuine care for the work and the purpose behind what we set out to deliver. This website project has been one of the best parts of my time at Scottsdale Arts, and that is because of all of you.“ 

Luis Payan
Guest Experiences Manager