We thrive at the intersection of design, data, and technology. Together, we’re focused on transforming brands that connect people to technology.
Let’s build something great together.
Get in TouchJoin the Team
We thrive at the intersection of design, data, and technology. Together, we’re focused on transforming brands that connect people to technology.
Let’s build something great together.
Get in TouchIn the high-stakes world of live entertainment, there is no “try again later.” When tickets go on sale, your infrastructure must hold. At LockData, we are the specialized technology partner for Broadway Producers, Performing Arts Centers, and Ticketing Platforms.
From building custom purchase paths that convert faster to integrating complex box office data with modern marketing tools, we ensure the technology works so you can focus on the art.
25 +
Years in the Tech Space.
1000 +
Delivered Projects.
93 %
Client Retention
Developing & Connecting
software solutions that drive innovation.
Some of our Great
Clients and Partners:
The live events industry runs on powerful but complex legacy databases. While they are great for box office management, they often struggle to talk to the modern web.
Siloed Data: Your ticketing system doesn’t speak to your CRM or Email tools.
Clunky Checkout: Standard “out of the box” purchase flows hurt conversion rates.
Traffic Spikes: A hit show can crash a generic website in seconds.
We fix this. We build the “middleware” layer that connects your robust backend to a sleek, modern frontend.
Stop losing sales to confusing checkout pages. We build custom, branded White Label Purchase Paths that sit on top of your ticketing engine.
Features: Mobile-first design, Upsell prompts (parking/merch), and “Select Your Own Seat” functionality.
Result: Higher conversion rates and a seamless brand experience.
We are experts in the specific APIs that run the industry. We handle the authentication, caching, and rate-limiting required to pull data securely.
We Speak: Broadway Inbound AudienceView Shubert (Telecharge) Ticketmaster SeatGeek Spektrix PatronManagerTessitura
We design interactive, vector-based seating charts that load instantly on any device.
Capabilities: Real-time availability, Heat-map pricing tiers, and “View from Seat” previews.
We build the marketing websites and sales funnels that drive ticket sales. We integrate Google Analytics 4 (GA4) with your ticketing data to calculate the exact ROAS (Return on Ad Spend) for every show.
We automate the complex world of group bookings. We build portals that allow agents to hold inventory, manage deposits, and process bulk payments without endless phone calls.
Reference: Our work with Broadway Inbound.
We act as an extension of your engineering team. Need a custom integration for a major client? We build the connector so you can focus on your core product.
Enhanced purchase flow integration with a deep integration with AudienceView.
Strategic group sales technology and API distribution.
eCommerce and Salesforce integration for educational theater.
Full digital transformation and managed hosting.
Legacy system modernization and digital strategy.
Strategic Salesforce Consulting and business intelligence.
Salesforce, Chargent payments, and a custom VIP checkout for a leading Broadway experience company.
Do you work with AudienceView?
Yes. We have extensive experience integrating AudienceView Unlimited APIs (REST) into WordPress, Umbraco, Salesforce, and custom web applications. We understand the complexities of Groups, Customers, and Order flows.
Which ticketing platforms do you work with?
We work across the major live-events platforms, including AudienceView, Tessitura, Spektrix, Broadway Inbound, PatronManager, Ticketmaster, Shubert (Telecharge), and SeatGeek. Whatever platform you run, we can connect it to your website, CRM, and marketing tools.
Can you make our ticket-buying experience match our brand?
Yes. We build branded purchase paths that live on your own website, so patrons stay in your look and feel from browsing to checkout to confirmation, while your ticketing platform handles the transaction securely behind the scenes.
Our website slows down or crashes during big on-sales. Can you fix that?
Yes. We engineer ticketing integrations and websites built to handle peak traffic, using queueing, caching, and server-side validation so your site stays up when a popular show goes on sale.
Can you prevent bots during an on-sale?
Yes. We implement queueing systems (like Queue-it) and server-side validation to ensure fair access to tickets and protect your site from crashing during high-demand drops.
Can you connect our ticketing data to our reporting or marketing tools?
Yes. We build pipelines that move your ticketing and patron data where you need it, into your CRM, email platform, or reporting tools like Power BI and Tableau, so your team works from accurate, current information without manual exports.
Can you sync my ticket sales to Salesforce?
Absolutely. We build real-time syncs that push ticket buyer data into Salesforce or HubSpot, allowing you to see exactly who is in the audience and target them for future donations or subscriptions.
Do you help with group sales?
Yes. We build custom group sales tools and portals that let agents hold inventory, manage deposits, and process bulk payments without endless phone calls. We built the group sales technology behind Broadway Inbound and a custom group ordering platform for TheaterWorksUSA.
Do you build mobile apps for theaters?
Yes. We build mobile apps and Progressive Web Apps (PWAs) that allow patrons to access digital tickets, order drinks at intermission, and receive push notifications about curtain times.
Fill out your information below and we’ll schedule some time to connect.
“Working with LockData has been a fantastic experience. They took the time to understand our business model and brought our ideas to life with a sleek, intuitive group sales and ticketing app. Brian, Patrick, and the team have been supportive every step of the way, delivering exactly what we were looking for.
We continue to work with LockData to update and improve the group sales app and would not hesitate to work with them again on another project of this magnitude. We highly recommend LockData for anyone seeking reliable, top-tier web development services!”
STEVE LATTANZI
Director of Systems and Administration
