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Technology for Broadway & Live Events. The show starts with the code.

In the high-stakes world of live entertainment, there is no “try again later.” When tickets go on sale, your infrastructure must hold. At LockData, we are the specialized technology partner for Broadway Producers, Performing Arts Centers, and Ticketing Platforms.

From building custom purchase paths that convert faster to integrating complex box office data with modern marketing tools, we ensure the technology works so you can focus on the art.

25 +

Years in the Tech Space.

1000 +

Delivered Projects.

93 %

Client Retention

Developing & Connecting
software solutions that drive innovation.

Some of our Great
Clients and Partners:

The Modern Box Office Problem
Your data is trapped in the 90s.

The live events industry runs on powerful but complex legacy databases. While they are great for box office management, they often struggle to talk to the modern web.

  • Siloed Data: Your ticketing system doesn’t speak to your CRM or Email tools.

  • Clunky Checkout: Standard “out of the box” purchase flows hurt conversion rates.

  • Traffic Spikes: A hit show can crash a generic website in seconds.

We fix this. We build the “middleware” layer that connects your robust backend to a sleek, modern frontend.

Specialized Event Solutions
Engineered for the stage.

  1. Custom Purchase Paths & Buy Flows

Stop losing sales to confusing checkout pages. We build custom, branded White Label Purchase Paths that sit on top of your ticketing engine.

  • Features: Mobile-first design, Upsell prompts (parking/merch), and “Select Your Own Seat” functionality.

  • Result: Higher conversion rates and a seamless brand experience.

  1. Ticketing API Integrations

We are experts in the specific APIs that run the industry. We handle the authentication, caching, and rate-limiting required to pull data securely.

  • We Speak: Broadway Inbound AudienceView Shubert (Telecharge) Ticketmaster SeatGeek Spektrix PatronManager Tessitura

  1. Dynamic Seat Maps (SVG)

We design interactive, vector-based seating charts that load instantly on any device.

  • Capabilities: Real-time availability, Heat-map pricing tiers, and “View from Seat” previews.

  1. Access Control & Gating

We engineer the hardware and software that gets people into the building. From wireless barcode scanning to turnstile integration, we ensure your front-of-house operations run smoothly.

Who We Help
Tailored tech for every role in the theater.

For Producers & Venues

We build the marketing websites and sales funnels that drive ticket sales. We integrate Google Analytics 4 (GA4) with your ticketing data to calculate the exact ROAS (Return on Ad Spend) for every show.

For Group Sales

We automate the complex world of group bookings. We build portals that allow agents to hold inventory, manage deposits, and process bulk payments without endless phone calls.

For Ticketing Platforms

We act as an extension of your engineering team. Need a custom integration for a major client? We build the connector so you can focus on your core product.

Trusted by the Industry
We power the technology behind the marquee.

scottsdale-arts
Scottsdale Arts

Enhanced purchase flow integration with a deep integration with AudienceView.

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Broadway Inbound

Strategic group sales technology and API distribution.

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TheaterWorksUSA

eCommerce and Salesforce integration for educational theater.

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View of the Hanover Theatre marquee
The Hanover Theatre

Full digital transformation and managed hosting.

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SHUB_rgb1-49-149
Shubert Ticketing

Legacy system modernization and digital strategy.

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playhouse-square-spotlight_generic2017-3776cf6fd6
Playhouse Square

Strategic Salesforce Consulting and business intelligence.

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Frequently Asked Questions

  • Do you work with AudienceView? Yes. We have extensive experience integrating AudienceView Unlimited APIs (REST) into WordPress, Umbraco, Salesforce, and custom web applications. We understand the complexities of Groups, Customers, and Order flows.

  • Can you prevent bots during an on-sale? Yes. We implement Queueing Systems (like Queue-it) and server-side validation to ensure fair access to tickets and protect your site from crashing during high-demand drops.

  • Do you build mobile apps for theaters? Yes. We build Mobile Apps and Progressive Web Apps (PWAs) that allow patrons to access digital tickets, order drinks at intermission, and receive push notifications about curtain times.

  • Can you sync my ticket sales to Salesforce? Absolutely. We build real-time syncs that push ticket buyer data into Salesforce (or HubSpot), allowing you to see exactly who is in the audience and target them for future donations or subscriptions.

Have a question?

Fill out your information below and we’ll schedule some time to connect.

“Working with LockData has been a fantastic experience. They took the time to understand our business model and brought our ideas to life with a sleek, intuitive group sales and ticketing app. Brian, Patrick, and the team have been supportive every step of the way, delivering exactly what we were looking for.

We continue to work with LockData to update and improve the group sales app and would not hesitate to work with them again on another project of this magnitude. We highly recommend LockData for anyone seeking reliable, top-tier web development services!” 

STEVE LATTANZI
Director of Systems and Administration

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