We thrive at the intersection of design, data, and technology. Together, we’re focused on transforming brands that connect people to technology.
Let’s build something great together.
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We thrive at the intersection of design, data, and technology. Together, we’re focused on transforming brands that connect people to technology.
Let’s build something great together.
Get in TouchAudienceView Unlimited is a world-class ticketing backend. But out of the box, it doesn’t automatically sync with your CRM, your marketing platform, your website, or your BI tools. Every manual export, every duplicate data entry, every stale email list is a gap between your box office and the patron experience you’re trying to deliver.
As a strategic AudienceView integration partner with 25+ years in live event ticketing, LockData builds the custom pieces your venue needs. That includes branded purchase paths, real-time CRM syncs, business intelligence dashboards, and patron data pipelines, so AudienceView works exactly the way your organization needs it to.
AudienceView integration connects your AudienceView Unlimited box office to your website, CRM, and marketing tools through the AudienceView Unlimited REST API. LockData builds custom purchase paths, bidirectional CRM syncs, and automated data pipelines that eliminate manual data entry and put your box office data where your team actually needs it.
We specialize in custom AudienceView Unlimited integrations for performing arts centers, Broadway organizations, and live event venues. Whether you need a white-label purchase path or a full patron data pipeline, we build solutions that eliminate manual work and drive revenue.
Stop sending patrons to a generic AudienceView checkout page. Using the AudienceView API, we build fully branded buy flows that live entirely on your website, so the patron never sees a URL change. They stay in your brand experience from homepage to confirmation. Features include Select-Your-Own-Seat (SYOS) integration, upsell prompts, donation add-ons, and mobile-optimized checkout.
Platform APIs used: AV Public API · REST/SOAP Endpoints
Stack: .NET · NUXT · REST API
See how we built this for Scottsdale Arts →
Your box office data belongs in your CRM, not stuck in a spreadsheet. We engineer bidirectional syncs that push AudienceView ticket buyer data, customers, orders, performances, bundles, and donations, directly into Salesforce, HubSpot, or Microsoft Dynamics in real time. Your marketing team can segment campaigns based on last night’s attendance, not last month’s import.
Common integrations: Salesforce · HubSpot· Raiser's Edge · Microsoft Dynamics
See how we eliminated data loss for Playhouse Square →
We extract data from AudienceView via BI Data Feeds, clean it, and put it to work, whether that means live dashboards in Tableau, Power BI, or Looker Studio, or feeding your data directly into other systems like your CRM. See real-time sales velocity, donor retention rates, subscription renewal patterns, and marketing ROAS, all without slowing down your transactional database. Leadership gets accurate reporting without waiting for manual exports.
Data Objects: Customers · Orders· Performances · Gifts
See how we built the data pipeline for Playhouse Square →
We build full-scale venue websites on WordPress or Umbraco that pull performance data directly from AudienceView in real time. Event listings, ticket availability, and buy links update automatically without anyone touching the CMS. When you create an event in AudienceView, it appears on your website instantly. No copy-pasting required.
Common Platforms: WordPress · Umbraco· Drupal · Custom
“LockData helped us get far more out of our AudienceView platform than we thought was possible, building a fully branded and customized ticket-buying experience on our own website that truly reflects who we are and makes the full journey seamless and easy for our patrons. They took the time to understand how we work, our pain points, our goals, and are so technically savvy and strategically minded that every ask, they found a way to do it. They’re responsive, reliable, genuinely invested in our success, and an absolute pleasure to work with. I couldn’t recommend them enough to anyone looking for a technology partner who truly gets ticketing.”
Summer Roth, Director of Marketing, Scottsdale Arts
Managing patron relationships across ticketing, fundraising, and marketing shouldn’t require manual data wrangling. LockData automates the flow of data from AudienceView Unlimited directly into your CRM and marketing platforms, ensuring your development, marketing, and box office teams always work from the same accurate, real-time information.
Platform focus: AudienceView Unlimited · AudienceView Professional
Compliance: PCI-DSS · WCAG 2.1 AA
Platforms we connect to AudienceView: Salesforce · HubSpot · Raiser's Edge · Mailchimp · WordPress · Umbraco · Tableau · Power BI · Looker Studio · Eloqua · WordFly · ActiveCampaign
You’ve probably heard that AudienceView Unlimited “has an API.” Here’s what that actually means: an API is the connection that lets AudienceView share its information and features with your other tools, your website, your email platform, your CRM, your reporting. In plain terms, it’s what lets AudienceView talk to your other systems automatically, instead of someone on your team exporting spreadsheets and re-entering data by hand.
What that means for you: less manual work, fewer errors, and information that stays current everywhere. It’s the foundation for almost everything else on this page.
We’ve built on the AudienceView Unlimited API for years, as an AudienceView integration partner, for venues like Playhouse Square, The Hanover Theatre, and Scottsdale Arts.
AudienceView holds a huge amount of valuable information, every order, customer, performance, membership, and donation. The question we hear most is: “Can we actually get to our own data and use it?” The answer is yes.
We can pull that information out, organize it, and put it wherever you need it, your CRM, your email tool, or a reporting dashboard. Your data stops being locked inside the box office system and starts working for your whole organization.
What that means for you: your marketing team can segment real buyers, your development team can see giving history, and your leadership can see the full picture, all without anyone manually exporting lists.
Here’s a daily headache we hear about constantly: someone creates an event in AudienceView, and then someone else has to go re-enter it on the website, the title, the dates, the on-sale time, the ticket link. Every event, every change, by hand. It’s slow, it’s easy to get wrong, and when something changes, the website falls out of sync.
We fix that by connecting AudienceView directly to your website. When you create or update an event in AudienceView, it appears on your site automatically, event listings, show times, availability, and buy links, all current without anyone touching the website. Create it once, in the system you already use, and your public site keeps itself up to date.
What that means for you: your team stops double-entering events, your website is never out of date, and nobody’s scrambling to fix a wrong date an hour before an on-sale.
We built exactly this for The Hanover Theatre, an integration that automatically imports their events and classes from AudienceView into their WordPress website, so their site stays current without manual work.
A lot of teams know their numbers are in AudienceView somewhere, but getting clear, current reports feels like pulling teeth. We connect AudienceView directly to reporting tools like Power BI, Tableau, and Looker Studio, so the numbers flow automatically.
Instead of someone building manual reports, you get live dashboards: sales pace for an upcoming show, subscription renewal rates, donor retention, marketing performance. When your board asks how a show is selling, the answer is on screen, and it’s accurate.
We also build data pipelines that extract AudienceView data and feed it into other systems, for example, we built a pipeline for Playhouse Square that extracts their AudienceView data and feeds it into Salesforce.
This is the one people ask about most, usually like this: “Can we make buying tickets on our own website actually look and feel like us, instead of sending people to a generic page?” Yes.
Out of the box, ticket buying can send your patrons to a page that doesn’t match your brand, which is confusing and costs you sales. Using the AudienceView API, we can build a ticket-buying experience that lives right on your website, your look, your feel, from browsing shows to picking seats to paying to the confirmation screen. The patron never feels like they left your site. Behind the scenes, AudienceView still handles the transaction securely; it’s just wearing your brand instead of a generic one.
What that means for you: a smoother experience, fewer abandoned carts, and a buying process that builds trust in your brand instead of breaking it.
We built a fully branded ticket-buying experience on AudienceView for Scottsdale Arts.
Put it all together, and here’s what the API lets us build for you:
If you’re not sure which of these you need, that’s exactly the conversation we’re good at. We’ll help you figure out what’s worth doing.
What is the AudienceView API, and what can it do for us?
An API is the connection that lets AudienceView share its information and features with your other tools, your website, CRM, email platform, and reporting. In plain terms, it lets AudienceView talk to your other systems automatically, instead of your team exporting spreadsheets and re-entering data by hand. It’s the foundation for custom checkouts, data syncs, live reporting, and automatic website updates. We’ve built on the AudienceView Unlimited API for years as an AudienceView integration partner, for venues like Playhouse Square, The Hanover Theatre, and Scottsdale Arts.
Can we access and use our own data in AudienceView?
Yes. AudienceView holds all your orders, customers, performances, memberships, and donations, and we can pull that information out, organize it, and put it wherever you need it, your CRM, your email platform, or a reporting dashboard. Your data stops being locked inside the box office system and starts working for your whole organization.
Can we make buying tickets on our website match our brand?
Yes. Using the AudienceView API, we build a ticket-buying experience that lives on your own website, in your look and feel, from browsing shows to picking seats to checkout and confirmation. Patrons never get bounced to a generic page, and AudienceView still handles the transaction securely behind the scenes. We built a fully branded ticket-buying experience for Scottsdale Arts.
Can our website update automatically when we add an event in AudienceView?
Yes. We connect AudienceView directly to your website, so when you create or update an event, it appears on your site automatically, listings, show times, availability, and buy links, without anyone re-entering it by hand. Create it once, in the system you already use, and your public site keeps itself current. We built this for The Hanover Theatre, automatically importing their events and classes from AudienceView into their WordPress site.
Can we get our AudienceView data into Power BI or Tableau?
Yes. We connect AudienceView to reporting tools like Power BI, Tableau, and Looker Studio, so your data flows in automatically instead of someone building manual reports. You get live dashboards showing sales pace, subscription renewals, donor retention, and marketing performance. We also build data pipelines that extract AudienceView data and feed it into other systems, for example, we built a pipeline for Playhouse Square that extracts their AudienceView data and feeds it into Salesforce.
What does an AudienceView Salesforce Integration look like?
An AudienceView Salesforce Integration connects your box office to your CRM so data flows between them automatically. Patron records, purchase history, performance attendance, and donations sync from AudienceView into Salesforce, so your marketing and development teams always work from current data instead of manual exports and spreadsheets.
Can we automate our email lists from AudienceView?
Yes. We build automated connections that sync your AudienceView customer segments straight into platforms like Mailchimp, ActiveCampaign, or WordFly. When a patron buys a ticket, they get added to the right email list automatically. No more manual CSV exports.
Is LockData an AudienceView partner?
Yes. LockData is an AudienceView integration partner with over 25 years of event ticketing experience. AudienceView maintains a dedicated partner and integration page for LockData, and we have delivered AudienceView integrations for organizations including Playhouse Square and The Hanover Theatre.
Do you support both AudienceView Unlimited and AudienceView Professional?
Yes. We work with the full range of AudienceView products, including Unlimited, Professional (formerly OvationTix), and Campus. Each one has its own API, so we build the right integration for whichever platform you run.
We’re evaluating AudienceView. Can LockData help us set it up right from the start?
Absolutely. We work with venues at every stage, from a first AudienceView setup through complex multi-system integration. If you’re just getting started with AudienceView and want to build the right integration setup from day one, we’re a good partner to have in the room.