AudienceView Unlimited Integration Partner. 25 Years of Ticketing Expertise

AudienceView is the engine. LockData connects it to everything else.

AudienceView Unlimited is a world-class ticketing backend. But out of the box, it doesn’t automatically sync with your CRM, your marketing platform, your website, or your BI tools. Every manual export, every duplicate data entry, every stale email list is a gap between your box office and the patron experience you’re trying to deliver.

As a strategic AudienceView integration partner with 25+ years in live event ticketing, LockData builds the custom digital layers your venue needs — branded purchase paths, real-time CRM syncs, business intelligence dashboards, and patron data pipelines — so AudienceView works exactly how your organization needs it to, without compromise.

AudienceView Integration Services. Extend, connect, and optimize your box office.

We specialize in custom AudienceView Unlimited integrations for performing arts centers, Broadway organizations, and live event venues. Whether you need a white-label purchase path or a full patron data pipeline, we build solutions that eliminate manual work and drive revenue.

1. Custom Purchase Paths (White Label)

Stop sending patrons to a generic AudienceView checkout page. Using the AudienceView API, we build fully branded buy flows that live entirely on your website — the patron never sees a URL change. They stay in your brand experience from homepage to confirmation. Features include Select-Your-Own-Seat (SYOS) integration, upsell prompts, donation add-ons, and mobile-optimized checkout.

Platform APIs used: AV Public API · REST/SOAP Endpoints
Stack: .NET · NUXT · REST API

See how we built this for Scottsdale Arts →

2. Real-Time CRM Sync

Your box office data belongs in your CRM, not stuck in a spreadsheet. We engineer bidirectional syncs that push AudienceView ticket buyer data — customers, orders, performances, bundles, donations — directly into Salesforce, HubSpot, or Microsoft Dynamics in real time. Your marketing team can segment campaigns based on last night’s attendance, not last month’s import.

Common integrations: Salesforce · HubSpot· Raiser's Edge · Microsoft Dynamics

See how we eliminated data loss for Playhouse Square →

3. Business Intelligence & Data Warehousing

We extract data from AudienceView via BI Data Feeds, clean it, and visualize it in Tableau, Power BI, or Looker Studio. See real-time sales velocity, donor retention rates, subscription renewal patterns, and marketing ROAS — all without slowing down your transactional database. Leadership gets accurate dashboards without waiting for manual reports.

Data Objects: Customers · Orders· Performances · Gifts

See how we built the data pipeline for Playhouse Square →

4. Website & Digital Experience Platform (DXP)

We build full-scale venue websites on WordPress or Umbraco that pull performance data directly from AudienceView in real time — event listings, ticket availability, and buy links update automatically without anyone touching the CMS. When you create an event in AudienceView, it appears on your website instantly. No copy-pasting required.

Common Platforms: WordPress · Umbraco· Drupal · Custom

“Working with the entire LockData team has been a pleasure. I mean that fully. You are incredible people with real talent and genuine care for the work and the purpose behind what we set out to deliver. This website project has been one of the best parts of my time at Scottsdale Arts.”

Luis Payan, Guest Experiences Manager, Scottsdale Arts

Patron Data Integration for AudienceView Venues. Connect your box office to your full relationship stack.

Managing patron relationships across ticketing, fundraising, and marketing shouldn’t require manual data wrangling. LockData automates the flow of data from AudienceView Unlimited directly into your CRM and marketing platforms — ensuring your development, marketing, and box office teams always work from the same accurate, real-time information.

Platform focus: AudienceView Unlimited · AudienceView Professional

Compliance: PCI-DSS · WCAG 2.1 AA

Platforms we connect to AudienceView: Salesforce · HubSpot · Raiser's Edge · Mailchimp · WordPress · Umbraco · Tableau · Power BI · Looker Studio · Eloqua · WordFly · ActiveCampaign

The LockData Approach. The “Yes” to your complex AudienceView requests.

1. For AudienceView Reps & Resellers
  We are the technical “Yes” to your client’s complex requests. When a venue needs something beyond what AudienceView delivers out of the box, LockData builds it — reliably, on time, and without disrupting the platform your client already depends on.
2. Built for High-Volume Ticketing
  On-sales are high-stakes moments for live event venues. We engineer AudienceView integrations and purchase paths that handle peak traffic without downtime — so when the curtain goes up on ticket sales, your systems stay up too.
3. Agile Delivery
  With 25+ years of AudienceView experience across Broadway, performing arts centers, and live event venues, we adapt to the realities of your box office operations — delivering iterative value and treating your team as a true partner throughout every project.

Frequently Asked Questions

Do you support both AudienceView Unlimited and AudienceView Professional? Yes. We have experience integrating with the full suite of AudienceView products — Unlimited, Professional (formerly OvationTix), and Campus. Each product has different API capabilities and we work within those constraints to deliver the right integration for your platform.
Can you build a custom branded purchase path on top of AudienceView? Yes. Using the AudienceView API, we build fully branded, mobile-optimized purchase paths hosted on your website, including Select-Your-Own-Seat, donation add-ons, upsell prompts, and accessibility compliance. The patron stays in your brand experience from homepage to confirmation, with AudienceView powering the transaction invisibly behind the scenes.
Can LockData sync AudienceView with Salesforce in real time? Yes. We specialize in bidirectional AudienceView-to-Salesforce integrations — syncing patron records, purchase history, performance attendance, and donation data in real time. Your Salesforce instance reflects what’s actually happening in your box office without manual exports or lag.
Can you automate our email lists from AudienceView? Yes. We build automated data pipelines that sync AudienceView customer segments directly with platforms like Mailchimp, ActiveCampaign, or WordFly. When a patron buys a ticket, they are automatically added to the correct email list — no more manual CSV exports required.
We’re evaluating AudienceView. Can LockData help us plan the right integration architecture from the start? Absolutely. We work with venues at every stage — from first AudienceView implementation through complex multi-system integration. If you’re onboarding to AudienceView and want to build the right data architecture from day one, we’re the right partner to have in the room.

Ready to Get More From AudienceView?

You're already on one of the most powerful ticketing platforms in live events. LockData builds the integrations that make AudienceView work harder for your venue — backed by 25 years of case studies to prove it.