AudienceView is the engine that powers your box office. LockData is the engineering team that connects that engine to the rest of your world. As a strategic partner with over 25 years of experience in the ticketing space, we don’t just “support” AudienceView—we extend it.
We build the custom digital layers—branded purchase paths, real-time CRM syncs, and business intelligence dashboards—that allow venues to use AudienceView exactly how they need to, without compromise.
The “Last Mile” of Ticketing. Standard platforms. Custom experiences.
AudienceView provides a robust, world-class ticketing backend. But every venue is unique. You have specific branding requirements, complex donor logic, or a need for a very specific purchase flow.
That is where we come in. We bridge the gap between “Out of the Box” and “Perfect Fit.”
For AudienceView Reps: We are the “Yes” to your client’s complex technical requests.
For Venues: We eliminate manual data entry and “double work” by making your systems talk to each other.
How We Extend AudienceView. More than just a website.
1. Custom Purchase Paths (White Label)
Stop sending your customers to a generic checkout page. We use the AudienceView API to build Custom Buy Flows that live entirely on your website.
- The Benefit: The user never sees a URL change. They stay in your brand experience from homepage to “Thank You.”
- Features: Select-Your-Own-Seat (SYOS) integration, upsell prompts, and donation add-ons.
2. The “Real-Time” CRM Sync
Your box office data belongs in your CRM, not stuck in a spreadsheet. We engineer bidirectional syncs that push ticket buyer data into Salesforce, HubSpot, or Microsoft Dynamics instantly.
- The Win: Your marketing team can segment emails based on last night’s attendance, not last month’s import.
3. Business Intelligence & Data Warehousing
We extract data from the AudienceView database, clean it, and visualize it in tools like Tableau, PowerBI, or Looker Studio.
- The Insight: See real-time sales velocity, donor retention rates, and marketing ROAS without slowing down your transactional database.
4. Digital Experience Platforms (DXP)
We build full-scale venue websites (WordPress/Drupal) that pull performance data dynamically.
- Automation: When you create an event in AudienceView, it automatically appears on your website calendar. No copy-pasting required.
Partnership in Action. Solving complex challenges for shared clients.
Scottsdale Arts: The Digital Transformation
When Scottsdale Arts needed to modernize their web presence while keeping their robust AudienceView backend, they turned to LockData. We delivered a seamless integration that prioritized user experience without sacrificing data integrity.
“Working with the entire LockData team has been a pleasure… This website project has been one of the best parts of my time at Scottsdale Arts.” — Luis Payan, Guest Experiences Manager, Scottsdale Arts
Frequently Asked Questions
Do I need to switch ticketing platforms to work with you? No. We are experts in AudienceView as well as other major ticketing platforms. We help you get more value out of the contract you already have.
Can you automate our email lists from AudienceView? Yes. We build automated data pipelines that sync your AudienceView customer segments directly with platforms like Mailchimp, ActiveCampaign, or WordFly. This means when a customer buys a ticket, they are automatically added to the correct email list—no more manual CSV exports required.
Do you support AudienceView Professional (formerly OvationTix)? Yes. We have experience integrating with the full suite of AudienceView products, including Unlimited, Professional, and Campus.
