AudienceView is the engine that powers your box office. LockData is the engineering team that connects that engine to the rest of your world. As an integration partner with over 25 years of experience in the ticketing space, we don’t just support AudienceView, we extend it.
We build the custom digital layers, branded purchase paths, real-time CRM syncs, and business intelligence dashboards, that let venues use AudienceView exactly how they need to.
The “Last Mile” of Ticketing. Standard platforms. Custom experiences.
AudienceView provides a robust, world-class ticketing backend. But every venue is unique. You have specific branding requirements, complex donor logic, or a need for a very specific purchase flow.
That is where we come in. We bridge the gap between “out of the box” and “perfect fit.”
For AudienceView reps: we are the “yes” to your client’s complex technical requests.
For venues: we eliminate manual data entry and double work by making your systems talk to each other.
How We Extend AudienceView. More than just a website.
- Custom Purchase Paths (White Label)
Stop sending your customers to a generic checkout page. We use the AudienceView API to build custom buy flows that live entirely on your website.
- The benefit: the patron never sees a URL change. They stay in your brand experience from homepage to confirmation.
- Features: Select-Your-Own-Seat (SYOS) integration, upsell prompts, and donation add-ons.
- Real-Time CRM Sync
Your box office data belongs in your CRM, not stuck in a spreadsheet. We engineer bidirectional syncs that push ticket buyer data into Salesforce, HubSpot, or Microsoft Dynamics in real time.
- The win: your marketing team can segment emails based on last night’s attendance, not last month’s import.
- Business Intelligence & Reporting
We extract data from AudienceView, clean it, and put it to work, whether that means live dashboards in Tableau, Power BI, or Looker Studio, or feeding it directly into other systems like your CRM.
- The insight: see real-time sales velocity, donor retention, and marketing performance without slowing down your transactional database.
- Automatic Website Updates
We build venue websites that pull performance data directly from AudienceView. When you create an event in AudienceView, it appears on your website automatically. No copy-pasting required.
Partnership in Action. Solving complex challenges for shared clients.
Scottsdale Arts: The Digital Transformation
When Scottsdale Arts needed to modernize their web presence while keeping their AudienceView backend, they turned to LockData. We delivered a seamless, fully branded buying experience that prioritized user experience without sacrificing data integrity.
“Working with the entire LockData team has been a pleasure. This website project has been one of the best parts of my time at Scottsdale Arts.” , Luis Payan, Guest Experiences Manager, Scottsdale Arts
Frequently Asked Questions
Do I need to switch ticketing platforms to work with you?
No. We are experts in AudienceView as well as other major ticketing platforms. We help you get more value out of the platform you already have.
Can you automate our email lists from AudienceView?
Yes. We build automated connections that sync your AudienceView customer segments directly with platforms like Mailchimp, ActiveCampaign, or WordFly. When a patron buys a ticket, they get added to the right email list automatically. No more manual CSV exports.
Do you support AudienceView Professional (formerly OvationTix)?
Yes. We work with the full range of AudienceView products, including Unlimited, Professional, and Campus.
