LockData works with Broadway Plus as an ongoing technology partner, supporting their Salesforce environment, Chargent payment processing, and custom web development. From a streamlined VIP checkout to proactive Salesforce optimization, we help Broadway Plus turn website interest into booked experiences.
Client Background
Broadway Plus is the first and only Broadway experience company, connecting people to the magic of theater through custom VIP experiences, group tickets, corporate events, educational workshops, and one-on-one virtual sessions with Broadway artists. With access to more than 2,500 artists and a decade of creating unforgettable experiences, Broadway Plus serves thousands of theater lovers and dozens of Fortune 500 companies.
More information about Broadway Plus can be found at broadwayplus.com.
Challenges
Broadway Plus relies on Salesforce to manage incoming requests, ticket orders, and payments, and on a modern Webflow and Xano stack to power their public website. As the business grew, they needed a technology partner who could keep their Salesforce environment healthy and optimized while continuing to build new features on their website, without disrupting what already worked.
Two needs stood out. First, their VIP experience booking relied entirely on an inquiry flow, even when a customer was ready to buy, which added friction for people who simply wanted to purchase. Second, their Salesforce environment, including payment processing, needed ongoing expert attention to stay efficient and to keep customer and payment data in one place as the business evolved.
Approach
LockData partnered with Broadway Plus to support both the website and the Salesforce environment behind it.
On the website, we designed and built a new VIP Experience Checkout flow on their existing Webflow and Xano stack. Rather than sending every customer into an inquiry, we added conditional logic that recognizes when a customer is ready to buy, a specific date, an eligible experience, a New York City show, and routes them into a direct checkout instead. The flow includes show and date selection, party size, bundled show tickets with tiered pricing managed in Xano, a clear review step, and a compliant checkout, reducing friction for customers ready to commit.
In Salesforce, we act as an extension of the Broadway Plus team, handling whatever the business needs. That includes payment processing with Chargent, the Salesforce-native payments app, so Broadway Plus can manage payments where their customer data already lives, along with building and maintaining Flows, managing permissions and page layouts, configuring automation, and handling API integration between Salesforce and the systems Broadway Plus relies on. Because the business captures requests, orders, and payments in Salesforce, keeping that environment clean, connected, and efficient is central to how Broadway Plus runs. Proactive monthly reviews surface new opportunities to improve, backed by a dedicated project manager and team.
Services Included
- Salesforce
- Chargent Payments (Salesforce)
- Custom Web Development
- Web Design
- API Integration
- Ongoing Support & Maintenance
Results
Broadway Plus has a technology partner supporting both their customer-facing website and the Salesforce environment behind it.
- A new VIP Experience Checkout flow that lets ready-to-buy customers purchase directly, reducing friction in the booking process.
- Tiered show-ticket pricing that administrators can manage themselves through a Xano backend.
- Payment processing managed in Salesforce with Chargent, keeping customer and payment data in one place.
- Ongoing Salesforce support, including Flows, permissions, page layouts, automation, and API integration, with proactive monthly reviews and a dedicated team.
Conclusion
Broadway Plus needed more than a one-time project. They needed a partner who understood both their website and the Salesforce environment that powers their business, and who could keep improving both over time. Through a monthly engagement, LockData continues to support and enhance Broadway Plus’s digital operations, from customer-facing checkout to the Salesforce and payment workflows behind the scenes.
We continue to work with Broadway Plus to plan and deliver new features month over month, a reflection of the kind of long-term partnerships we build with the organizations we serve.
