When a piece of TheaterWorksUSA’s group ordering process became obsolete, threatening 90% of their revenue, LockData built a scalable, custom group ordering platform. Using Umbraco Cloud, Nuxt, and custom API development, we created a seamless group sales experience that integrates in real time with their PatronManager and Salesforce environment.
Client Background
TheaterWorksUSA creates exceptional, transformative theatrical experiences that are accessible to young and family audiences in diverse communities throughout New York City and North America.
More information about TWUSA can be found at twusa.org.
Challenges
TheaterWorksUSA needed to transform an obsolete group ordering process into a functional, independent, and scalable solution.
TWUSA runs their box office, sales, and marketing on PatronManager, the Salesforce-native ticketing and CRM platform. During the COVID-19 pandemic, a separate part of their group ordering process became obsolete and unsupported, which disrupted their group sales channel, a channel that accounts for roughly 90% of their business. TWUSA partnered with LockData to build a scalable group ordering solution that integrates seamlessly with their existing PatronManager and Salesforce environment and their public website.
Approach
After a thorough discovery process, including a deep dive into TWUSA’s Salesforce org, we assessed the structure and architecture of their group ordering process. From there, we planned and built a scalable solution designed to integrate with both TWUSA’s public website and their PatronManager and Salesforce data.
LockData built a custom eCommerce group ordering platform that lets users make group ticket purchases easily and securely, across web and mobile. Through custom API integration, the solution synchronizes orders and data between systems in real time, so TWUSA can track orders and manage data directly in Salesforce, with no manual re-entry.
Services Included
- PatronManager Integration
- API Development
- Web Development
- Salesforce
- UX Design
- Umbraco Cloud CMS
- Nuxt
Results
The new platform restored the group sales channel TWUSA had lost, and made it stronger than before.
- Recovered the group ordering channel that drives roughly 90% of TWUSA’s revenue.
- A modern, mobile-friendly group ordering experience that works across devices.
- Real-time synchronization between the ordering platform, PatronManager, and Salesforce, eliminating manual data entry.
- A scalable foundation that TWUSA and LockData continue to build on together.
Conclusion
What began as an urgent response to obsolete software became a lasting partnership. By building TWUSA a custom group ordering platform integrated directly with PatronManager and Salesforce, LockData restored a critical revenue channel and gave the organization a modern, scalable foundation for the future.
We continue to work with TheaterWorksUSA to improve and expand the platform, a reflection of the kind of long-term relationships we build with the organizations we serve.
“Working with LockData has been a fantastic experience. They took the time to understand our business model and brought our ideas to life with a sleek, intuitive group sales and ticketing app. Brian, Patrick, and the team have been supportive every step of the way, delivering exactly what we were looking for. We continue to work with LockData to update and improve the group sales app and would not hesitate to work with them again. We highly recommend LockData for anyone seeking reliable, top-tier web development services.” , Steve Lattanzi, Director of Systems and Administration, TheaterWorksUSA
