Enterprise Event Ticketing Solutions & Custom Development

We build the technology that powers the biggest stages in the world.

For over 25 years, LockData has served as the silent engine behind the biggest names on Broadway and global Live Events. We don’t just fix bugs; we architect intelligent, scalable ticketing ecosystems.

From building custom purchase flows to integrating legacy ticketing databases with modern CRMs, we thrive at the intersection of Arts, Technology, and Code.

Ticketing Services & Solutions. Extend, connect, and optimize your box office.

We specialize in agile software development for the high-pressure world of live events. Whether you need a white-label purchase path or a complex backend integration, we deliver solutions that drive revenue and reliability.

1. Custom API Development & Deep Integrations

Don’t let your data live in a silo. We build secure, bidirectional API connections that allow your ticketing platform to “talk” to your marketing and operational tools.

  • What we do: Sync transactional data, automate guest lists, and trigger marketing workflows based on ticket purchases.
  • Platforms we integrate: Shubert Ticketing, Tessitura, Ticketmaster, SeatGeek, AudienceView, Spektrix, PatronManager, Broadway Inbound.

2. Custom Purchase Journeys & Buy Flows

Standard, out-of-the-box checkout pages often kill conversion rates. We design and build Custom Purchase Paths that are branded, intuitive, and optimized for mobile devices.

  • Features: Fewer clicks, Dynamic seat maps, upsell opportunities, and streamlined checkout.

3. Access Control & Gating Technology

We engineer wireless gating technology capable of scanning barcodes from multiple ticketing systems simultaneously.

  • Ideal for: Venues using multiple sales channels (OTAs, direct, group sales) concurrently.
  • Features: Paperless ticketing, credit card swipe entry, and Custom Check-ins.

4. Ticket Distribution & OTA Connectivity

Expand your reach by connecting your inventory to Online Travel Agencies (OTAs) and third-party distributors. We build the “pipes” that allow you to sell seats on partner sites without losing inventory control.

CRM & Data Migration for Live Events. Extend, connect, and optimize your box office.

Managing customer relationships shouldn’t be complicated. We specialize in Data Migration and CRM Configuration specifically for the ticketing industry. We automate the flow of data from your box office directly into your CRM, ensuring your marketing team has real-time insights.

We integrate ticketing platforms with:

  • Salesforce
  • HubSpot
  • Microsoft Dynamics
  • Zoho & Sugar CRM

Marketing & Payment Stack Integrations. We connect the tools you use every day to your central ticketing architecture.

Marketing & CommPayments & FinanceAnalytics & Ops
MailChimpStripeGoogle Analytics 4
SendGridPayPalCustom Dashboards
Twilio (SMS)BraintreeProject Management Tools
MailgunAuthorize.netLooker Studio
EmmaBluefinMicrosoft Power BI

The LockData Approach.
Agile. Collaborative. Nerdy about details.

Discovery & Consulting: No cookie-cutter code. We audit your existing stack to find the gaps, redundancies, and opportunities.

System Architecture: We engineer for high traffic. When tickets go on sale, our systems stay up.

Agile Delivery: With 25+ years of agile experience, we adapt to changing business needs, delivering iterative value rather than waiting months for a “big reveal.”

Event Ticketing Technology: What’s Actually Possible

Not sure what’s possible with your ticketing platform, or where to even start? Here’s a plain-English look at what we build for performing arts centers, theaters, and live event venues, and how it helps.

Connecting your ticketing platform to your CRM

One of the most common things we hear: “Our ticketing data and our CRM don’t talk to each other.” We fix that. We build integrations that sync your ticket buyer, donor, and member data from your ticketing platform (AudienceView, Tessitura, Spektrix, and others) directly into Salesforce, HubSpot, or Microsoft Dynamics, in real time. Your marketing and development teams work from current box office data instead of manual exports.

Building a ticket-buying experience that matches your brand

Standard checkout pages often send patrons to a generic, unbranded page, which is confusing and costs you sales. We build branded ticket-buying experiences that live on your own website, from browsing events to selecting seats to checkout, so patrons stay in your brand the whole way, with the transaction handled securely by your ticketing platform. See how we cut cart abandonment 88% for Scottsdale Arts.

Keeping your website up to date automatically

When you create an event in your ticketing system, it should appear on your website without anyone re-entering it. We connect your ticketing platform directly to your website (WordPress, Umbraco, or custom), so event listings, availability, and buy links stay current automatically. Create it once, and your public site keeps itself up to date.

Turning your ticketing data into insight

Your numbers are in your ticketing system, but getting clear reports shouldn’t be a struggle. We build data pipelines and dashboards (Power BI, Tableau, Looker Studio) that show real-time sales pace, subscription renewals, and donor retention, so leadership and your board get accurate numbers without manual reporting.

Working across platforms

We’re not tied to one ticketing platform. We integrate with AudienceView, Tessitura, Spektrix, Broadway Inbound, Ticketmaster, SeatGeek, PatronManager, and more, so whatever you run, we can connect it, extend it, and make it work the way your team needs.

Frequently Asked Questions

Can you integrate our event ticketing platform with our CRM?
Yes. Connecting event ticketing to your CRM is core to what we do. We build integrations that sync ticket buyer, donor, and member data from platforms like AudienceView, Tessitura, and Spektrix directly into Salesforce, HubSpot, or Microsoft Dynamics in real time, so your teams always work from current data.

Which ticketing platforms do you work with?
We integrate with and build on AudienceView, Tessitura, Spektrix, Broadway Inbound, Ticketmaster, SeatGeek, and PatronManager, among others. Whatever platform you run, we can connect it to your website, CRM, and marketing tools.

Do you build custom ticketing software, or only integrations?
Both. We build custom ticketing technology, branded checkout experiences, seat maps, and box office tools, and we build the integrations that connect your ticketing platform to everything else in your stack.

Can you build a branded checkout for our events?
Yes. We design and build branded, mobile-optimized ticket-buying experiences that live on your own website, with fewer clicks, dynamic seat maps, and upsell opportunities, so more of your visitors complete their purchase.

Do you work with legacy ticketing systems?
Absolutely. Legacy modernization is a specialty. We build modern APIs and web interfaces that sit on top of older ticketing databases, giving you a modern experience without a full data migration.

Can our website pull event data from our ticketing system automatically?
Yes. We connect your ticketing platform to your website so event listings, availability, and buy links update automatically whenever you add or change an event, no manual re-entry.