Overview
For 50 years, Scottsdale Arts has been a hub for creativity, connection, and community impact. Rooted in a rich history and driven by a bold vision for the future, our story is shaped by the people, partnerships, and purpose behind the art.
Learn more about Scottsdale Arts.
Challenges
As Scottsdale Arts’ audiences grew, their online ticketing system began showing its limitations. The existing purchase flow was unintuitive, requiring an excessive number of clicks to move from reviewing event details to completing a purchase.
Hotjar analysis and user testing identified several critical pain points:
- High Friction: A long, confusing purchase path caused high cart abandonment.
- Technical Glitches: Frequent page errors disrupted transactions.
- User Frustration: Rage clicks and backtracking (“u-turns”) signaled confusion and annoyance.
These issues combined to create a poor user experience, undermining customer satisfaction and restricting revenue potential. Scottsdale Arts needed a modern, frictionless solution to match the excellence of its performances.
Our Approach
LockData partnered with Scottsdale Arts to reimagine the purchase journey from the ground up, with a focus on speed, stability, and user-centric design.
Our solution centered on three core improvements:
- Streamlined Flow: We mapped out a simplified user journey, reducing the number of steps required to complete a purchase.
- Direct API Integration: By leveraging the AudienceView Unlimited API, we built a more stable and responsive connection, eliminating error-prone processes.
- User-Centric Design: A clean, modern interface now guides patrons seamlessly from event discovery to checkout with clarity and ease.
This wasn’t just a technical fix—it was a strategic redesign that aligned digital touch points with Scottsdale Arts’ mission to provide exceptional experiences.
Services Included
- API Development
- Web Development
- UX Design
- Umbraco Cloud CMS
- Nuxt
Results
The new purchase journey has transformed the online ticketing experience for Scottsdale Arts patrons. Customers can now purchase tickets quickly, intuitively, and without error.
Key outcomes include:
- A faster, frustration-free checkout process.
- An 88.26% decrease in abandoned carts.
- A 54 hour reduction of support calls.
- A scalable digital foundation for future growth and innovation.
Conclusion
Our partnership with Scottsdale Arts demonstrates the power of collaborative innovation. By aligning our AudienceView Unlimited technical expertise with their commitment to excellence, we successfully engineered a seamless and modern ticketing experience that benefits both the institution and its patrons. This project has strengthened customer trust and provided a scalable digital platform ready for future growth.
We are proud to continue our work with Scottsdale Arts, ensuring their digital solutions remain secure, optimized, and at the forefront of the industry. Together, we are helping them focus on what they do best: delivering unforgettable cultural experiences.
