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The COVID-19 pandemic has made changing the way we do business a necessity. For a brand to survive and thrive in the new normal, it’s key to #ThinkForward and #DriveChange. Because of this, we’ve taken a deep dive into exploring crisis readiness and innovation. From this page, you can explore the series and discover all that we’ve shared about the foundations for building a resilient brand.


Stage 1: Anticipate | Idea Generation & Mobilization

Now is the time to take the energy of your business’ crisis response effort and apply it constructively to #ThinkForward and innovate how you’re delivering your products in this new landscape. Technology, Digital Optimization and Digital Transformation are key to your success and sustainability during this pandemic and in the post-COVID-19 world. The ability to #DriveChange is paramount, yet many organizations lack a framework to successfully navigate through the crisis at hand. We’re all in this together and LockData is committed to supporting our business community. It is in that spirit that I’d like to share with you a core concept that will determine your brand’s ability to successfully come through COVID-19: the Intersection of Innovation and Crisis Response…Read More

 


 

Stage 2: Mitigate | Advocacy and Screening

In your crisis response plan and innovation mission, you should have a set of ideas that you want to take to the next level. When it comes to crisis response, this stage is all about mitigating the impact of the crisis on your business. In order to properly mitigate the effects, your best ideas need to be pushed forward. This is where advocacy and screening from the stages of Innovation come into play. It is the critical step that helps you analyze and evaluate each idea, measuring it for its potential and drawbacks to see if they are worth the effort to execute.  The goal here is to make the right call that can benefit the business and optimize growth…Read More

 


Stage 3: Prepare | Experimentation

At this point in the process, you should have come up with an idea or several, and have determined that the benefits they provide significantly outweigh the potential cons. With smaller-scale optimization in place for mitigation, now is the time to focus on larger transformations that position your brand and offerings in a better place in terms of crisis readiness, staying power, and rising to the challenges of a new marketplace landscape. In this stage, the focus is on creating action plans for the optimization and transformation of future business operations, products, services, and more. To help inform these action plans comes the third phase of innovation, Experimentation: wherein you test the sustainability of your ideas…Read More

 


 

Stage 4: Implement | Commercialization, Diffusion, & Implementation

The greatest leaders, such as Steve Jobs, Bill Gates, and Nikola Tesla, all possessed the key capability that distinguished them from the rest; they innovated. If you have been following this series diligently and working on your own ideas along the way, then you are ready for stage four.In this stage, your focus is on the process of setting up the foundations, structures, and gathering the resources needed to produce and maintain your innovative idea. This area of your crisis response plan encompasses both the fourth and fifth stages of innovation: Commercialization along with Implementation and Diffusion…Read More

 


Stage 5: Monitor & Repeat

If you’ve been following along, you should be well on your way to having a crisis resilient brand and implementing innovative solutions for your business. In this article, we’ll be bringing it all together as well as sharing the final, and arguably most important, stage in the process. This stage is to Monitor and Repeat. In the words of William S. Burroughs, “When you stop growing, you start dying.” Innovation, like crisis readiness, should be a sustained energizing force that you leverage to move your business forward through every change in the landscape…Read More

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