More and more people are using “mobile devices” to find you, navigate your website and read your content. So, what is a mobile device?
Three business men and a techie walk into a meeting to discuss a future web project. The techie says “You picked a good time to do this. You know Google is changing the search rules for mobile devices.” The second person says “Yeah, I heard about that.” The third person replies “Oh, I think that was in an email I received last week.” To which the last person responded “What the (bleep) defines a mobile device?” No, this isn’t a bad joke looking for a punch line. It’s a good question waiting on an answer.
Don’t think that the term mobile device is limited to just your smart phone. Today’s technology continues to provide us with lighter, smaller, and more powerful options to search the web like the Tablet, iPad, Kindle, and Microsoft Surface. We now search the web from anywhere and anytime including relaxing on the sofa, our hotel rooms, riding the train, the back seat of a taxi or dining at our favorite restaurant. This is important because your customers are using a variety of devices to connect with your website to make their purchasing decisions.
As of April 21st, Google is changing the algorithm for mobile devices. What will be Google’s ultimate definition of a “mobile device”? How will this affect your “audience?” Is your website designed to provide a “mobile friendly” experience regardless of the device used to access it? Are you REALLY prepared for the changes? Please let us know what you are doing to keep your website from dropping off the first page of a prospective customer’s search.